How to Stand Out in a Saturated Market with Greg Head

Today, I’m excited to talk to Greg Head, the CEO of Scaling Point and the founder of Gregslist!

Greg Head is a 30-year software industry veteran who was part of the startup-to-scale journeys of three different software companies in the CRM industry, including one IPO. 

He is now an active mentor, advisor, consultant, and speaker helping founders of early-stage software startups all over the world. 

At Scaling Point, Greg works with startup tech founders on positioning strategy, product-market fit, messaging, and scalable marketing execution. 

Gregslist.com is the curated and up-to-date list of local software companies used by thousands of founders, tech leaders, investors, and job seekers each month. 

Gregslist is now available for tech communities in Phoenix, Salt Lake City, Dallas, Austin, Chicago, and more. 

Greg and his wife live in the Dallas area. They spent 23 years in Phoenix before returning to her Texas hometown in 2019. 

Welcome Greg!

 In this episode…

Greg Head tells a surprising story about going full circle from selling software to running a software company, and how it was actually a natural progression.

He also shares how he was asked by his former boss to take on a massive challenge with a company that he already knew well.

Observing the market for more than 20 years, Greg has seen that the way companies and entrepreneurs make asks has changed. There's less new territory to conquer, so the market is more mature...and noisy.

To stand out in this noisy environment of start-ups, you need to be a specialist. Yes, you heard that right. With the market being so much more saturated, specialization is the best way to make an impact. 

And what validates that you're the best? Traction with customers, of course.

Listen in to understand the importance of specialization!

 Resources Mentioned in this episode

• Connect to Gregslist
• Greg Head on LinkedIn
• Visit Greg’s Website
• Stephanie Sims
• Finance-Ability
• Stephanie Sims LinkedIn

 Sponsor for this episode...

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