Money isn't magic, it's a tool.
Equity is only one source, even if it's the one that gets written about. And more money only helps if you know where to put it. Start with whether to raise at all.
Bootstrapping is a funding strategy, not a fallback.
It's the one most entrepreneurs will use, because it is building a business. That means figuring out what's working, and what isn't, so you can put your time, money and energy into what grows it. Here's how to do it well.
Friends don't let friends chase equity without knowing how it works.
Nobody is born knowing what a liquidation preference is. Investors fund fewer than 1 in 200 of the companies they see, so understanding the process is essential. Here's how it actually works.
I'm invested in your success.
I don't sell any kind of funding, so I have no reason to recommend one over another. A lender sees a loan, an investor sees a round, a tax advisor sees the tax bill. I see your business.