There's no right way to fund a business.
Just the one that fits yours best.
Nobody starts out knowing how funding works. These guides help you work out what fits before you take anyone's money: whether to raise at all, how to bootstrap, and how investors actually think.
To Raise or Not to Raise
For entrepreneurs deciding whether to take on outside capital. Cut through the funding fantasy and figure out what's right for you.
Read the guideGuideHow to Bootstrap
Build through your clients. The foundational funding skill every business needs, whether you also raise outside capital or not.
Read the guideGuideHow VCs Think
Understand how VCs think about which founders to back and what's happening in the fundraising market. For active fundraisers, and anyone who wants to better understand what's happening on the other side of the table.
Read the guidePodcastWhat's Your Ask?
Interviews with successful entrepreneurs about navigating funding challenges and building profitable businesses.
Listen to episodesBooksThe Long Version
My book on funding your business on your own terms, and my chapter in Lead Like a Woman: Fearless.
Browse the shelfLatest from the Fric blog
All articlesWinner’s Circle: Your accountant is not the problem. But the tool they gave you may be.
Let me say this carefully and clearly, because I have a lot of friends in accounting, and I mean none of this as a criticism of them. Accounting was not…
Read on FricMar 12, 2026Winner’s Circle: Nobody warns you about what happens after you hit a million
There is a moment that a lot of entrepreneurs talk about. You have crossed some threshold, a million, five million, whatever the number was that used to feel like the…
Read on FricMar 5, 2026The Winner’s Circle: Successful entrepreneurs know something most people won’t say out loud
Hint: There is no “right” answer, there are only better questions. Everyone’s struggling with something. I know that sounds like something a therapist would say. But I mean it as…
Read on FricNew guides go out to the list first.