Stephanie on Matt Wolach, Sales as Principle Source of Capital
In this episode…
This is a shared episode by Matt Wolach. Matt starts the episode introducing Stephanie, asking where she is today and how she got there.
They kick off the show agreeing that raising capital is truly all about sales. People looking for funding need to look at what is right in front of them - creating something of value that clients and future clients will pay them for.
One of the mindsets that is super important is that of an investor. And then you ask yourself, “What is the best use of the resources I already have?”
When it comes to timing, Stephanie shares the best way to know if you’re ready to raise capital is when you know how to turn $1m inside your company to $2m. One needs to understand what makes a good investment inside your business first.
The show turns to talking about fundraising being truly a sales and marketing process. However, there are a few metrics, key numbers and KPIs to keep an eye on.
Finally, they wrap up with Stephanie sharing advice to those setting out to find funds and the right investor. And of course, ways to keep up with Stephanie.
Resources Mentioned in this episode
Sponsor for this episode...
Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.
Visit their website to take their online assessment test to help you find out which kind of funding is the best fit for your business right now. They also have a ton of resources to help you understand business processes and financial decision-making that can help you start and build your own empire so be sure to check them out.
Stephanie has over 20 years of experience having worked with companies like Goldman Sachs and CSFB. If there’s anyone with their heart in the right place when it comes to championing the dreams of small business owners and startup companies, Stephanie is that person. Let Finance-Ability help you get the funding you need and deserve to get your dreams soaring high towards your own brand of success.