This week, I’m excited to share my conversation with the fantastic co-founders of Élastique Athletics, Emeline Kuhner-Stout and Caitlyn Wooldridge, who bring with them an interesting mix of start-up experience and corporate brand storytelling.

Emeline grew up in the French Alps near the Swiss border. She spent her youth watching her grandmere fit people for compression garments in the local pharmacy. It wasn't until later in her adulthood that she would foray into the same space of compression garments. After law school, stints with the UN and OECD, a couple of...